3D configurator software
Experience products in 3D and increase sales
Measurable benefits: Work more efficiently, sell more successfully.
Christina Häusser of NaturinForm GmbH
Everything went wonderfully, from the preparation and implementation, including the preparation of international versions, right through to the launch. We were also very satisfied with the time management. 🚀
3D configurator software as a sales tool: the advantages
An interactive 3D product configurator on your website is a powerful tool for your sales team, giving you a significant edge over your competitors.![[Translate to Englisch:] Vertriebsexpertin berät einen Kunden, während sie am Konferenztisch sitzen und auf einem Laptop eine 3D-Planung ansehen.](/fileadmin/_processed_/7/9/csm_Gespr%C3%A4ch_im_B%C3%BCro_2feb127571.jpg)
- Optimal product presentation
A 3D product configurator can vividly and individually display the various materials, colors, and textures of your product—on any device and in any browser.
- Higher conversion rate & better lead quality
The program is intuitive to use. Customers who configure a product themselves are significantly more likely to buy it.
- Fewer errors & optimal customer support
Since the product configurator only displays variants that can actually be combined and automatically points out errors, your customers can see immediately what is possible.
- Higher customer satisfaction
Thanks to the highly customized and automated planning process, the planning software can optimize material requirements, provide prices in real time, and give your customers an error-free, particularly cost-effective quote.
- Efficient quotation creation
Our system can automatically generate a complete quotation for your customers at any time, including a parts list—this allows your customers to plan quickly and you to set up your sales cycle much more efficiently by saving on personnel and costs.
3D configurator software for your online store
![[Translate to Englisch:] Frau genießt Abendsonne auf mit 3D-Konfigurator-Software selbstgeplanter Holzterrasse.](/fileadmin/_processed_/b/2/csm_Frau_auf_Holzterrasse_8806ac02ed.jpg)
Are you involved in e-commerce and sell products such as decking online? Then offer customers in your online shop the opportunity to easily carry out complex planning themselves with digital assistance. Your customers can plan according to their individual wishes and needs, receive automatic notifications if their plan cannot be implemented as is, and save their plan to review it later with your sales team.
What you offer your online store customers:
- 3D view
- Intuitive, AI-supported planning
- Planning reliability thanks to automatic error messages
- Storage option
- Download as PDF
- Includes material/parts list
Customized 3D product configurators for planning and calculation
![[Translate to Englisch:] Architekt nutzt 3D-Produktkonfigurator zur Innenraumplanung.](/fileadmin/_processed_/7/d/csm_Architekt_bei_der_3D_Planung_7dee9dd139.jpg)
For planners and designers, precision, speed, and compatibility are paramount. Customized 3D product planning software converts your product data into a digital set of rules that enables experts to configure products with precision. Each configuration is checked for technical feasibility in real time.
Seamless integration with existing CAD, ERP, or CPQ systems reduces the likelihood of errors and allows for more efficient planning.
What you offer planners and designers:
- Time savings
- Precise planning
- Various interfaces (CAD, ERP, CPQ)
- Valid data for production
- Parts and material lists
Our 3D configuration software can do that

Try out the 3D configurator now!
👋 See for yourself the functions and features of our product planning software!
Try our demo now!
What 3D configurator software offers your shop customers
A 3D product configurator allows your customers to customize products in real time, view them from every angle, and insert them into their real-life settings using augmented reality.
- Reliable planning
Individual plausibility checks ensure that only technically feasible variants are approved. Planning errors are ruled out, as the system strictly adheres to your assembly specifications. - Immediate price transparency
Customers receive the final pricing in real time. This builds trust and avoids unpleasant surprises. - Highly customized products
Customers can design the product entirely according to their wishes and needs. The software provides the ideal platform for creating a personalized solution. - 24/7 availability
The product configurator is available around the clock as a digital sales assistant: no waiting times, holidays, or time zone restrictions. - Realistic product visualization
Thanks to high-quality 3D rendering and AR, the product is virtually transported directly to the customer, making their purchase decision much easier. - Faster planning
The tool automatically and quickly generates precise quotes. This takes the pressure off your team and impresses customers with proactive service. - End-to-end digitalization
By connecting to ERP or web shop systems, the entire purchasing process, from the initial idea to the order, is handled seamlessly and digitally. This increases speed and customer satisfaction.
Offer your customers an interactive shopping experience and unique customer service to strengthen trust in your brand and achieve higher conversion rates!
The path to your 3D configurator software
We can add your customized 3D configurator to your website in 5 steps:Analysis & consultation
During the initial consultation, we clarify your requirements. Which products need to be configured? Which systems (ERP, CRM, shop) need to be connected?
Data preparation
If you do not yet have 3D models, provide us with your existing data (e.g., CAD files, technical drawings, or images) and our team will use it to create high-quality, web-optimized 3D models.
Logic & Design
We store your individual set of rules for plausibility checks and adapt the interface exactly to your corporate design.
Test Phase & Fine Tuning
In a protected environment, we work with you to check all functions, visualization, and correct calculations.
Go-live & support
Once you have given your approval, we will seamlessly integrate the model into your online shop. We will provide intensive support during the launch phase and will continue to be at your side with ongoing support.
Frequently asked questions about the 3D configuration software
Here you will find all questions relating to our 3D product configurators.For which products is a 3D product configurator worthwhile?
A 3D product configurator is ideal for all products that
- require explanation,
- are offered in many variants,
- are complex to plan, or
- whose all-round view or
- presentation via augmented reality
in your own premises or on your customers' own property offers added value.
Whether furniture, horticultural products, facades, or doors: wherever customers have to choose, design, and decide, visualization offers a major advantage.
How much does a 3D configurator cost?
The cost of 3D configurator software is as individual as your products. It consists of
- the one-time creation of the 3D models,
- the setup of the logic, and a
- monthly fee for hosting the platform.
While simple solutions can be implemented at a low cost, we offer customized packages for complex requirements. We would be happy to provide you with a non-binding quote that is tailored precisely to your needs.
How does the 3D configurator software work?
Behind the simple operation lies a complex interplay of graphics and logic. As soon as a visitor calls up your website, the software loads the basic model directly in the browser. By selecting various options (such as colors, shapes, or materials), the user can modify the product in real time.
In the background, a digital set of rules constantly checks all entries against your stored manufacturing parameters. This plausibility check ensures that every combination is technically feasible. The finished result can then be visualized using augmented reality, saved as a quote, or transferred directly to the shopping cart of your online store.
What do I need for 3D configurator software on my website?
Getting started is easier than many people think. For a smooth start, we essentially need three components:
- Product data & geometries: Ideally, you have existing CAD data, technical drawings, or high-resolution images. If you don't have 3D models, our team will help you create them from your templates.
- Logic & rules: We need information about which product combinations are possible (e.g., which dimensions are compatible with which materials, assembly instructions, etc.) in order to store the correct selection options.
- Interfaces (optional): For complete automation of your processes, we can connect the program to your existing systems such as ERP, CRM, or your e-commerce backend.
Integration: Technically speaking, all you need is a space on your website. Integration is usually simple via code snippet or API, so the configurator is ready to use immediately.
Does the online 3D configurator also work on mobile devices?
Of course! The design is fully responsive and ideally suited to mobile devices. This means your customers can configure their individual products on the go using their smartphone or tablet. Our technology is based on the powerful WebGL standard. This enables smooth 3D rendering in real time directly in any modern browser, without the need for additional apps or tedious installations. This makes smooth planning possible. It builds trust and significantly speeds up the purchase decision.
Thanks to the integrated augmented reality (AR) function, the plan can be immediately projected virtually into the real environment (e.g., your own terrace).
Can the 3D program be created in multiple languages?
Yes, the software is designed for international use. The configurator can be created in any number of languages to offer your customers worldwide a highly personalized product experience in their native language.
I am a manufacturer. Can online shops that sell my products integrate the configurator?
This is one of the biggest levers for your sales. We offer solutions where you, as the manufacturer, provide the master configurator and your dealers use it on their own websites via iframe or API interface. This ensures a consistent brand presence and supports your partners in their sales efforts.
Can I create the 3D configurator in my corporate design?
Yes, we will of course adapt the interface to your corporate design. From fonts and colors to button shapes, we ensure that your configurator fits perfectly into the look and feel of your online presence.
What features should the 3D configurator software offer my customers?
The functions and requirements that your 3D software should offer depend primarily on the needs of your customers, but also on the competition. A good tool should
- offer intuitive user guidance,
- zoom and 360-degree rotation, and
- immediately visible price updates.
- A screenshot function,
- the ability to save designs, and
- the option to view the result directly in your own space using augmented reality
are additional advantages that can set you apart from the competition. Get in touch with us: We know the competition and would be happy to explain the options available to you!
I don't have any 3D models. Can I still integrate a 3D product configurator into my shop?
No problem! Our team will be happy to assist you in creating high-quality 3D models. We convert your physical products into optimized virtual models that are ideal for online configuration. Get in touch with us!
What documents does the 3D configuration software create for my customers?
After configuration, the system can automatically generate a detailed
- quote as a PDF and
- a material or parts list in Excel or as a CSV file for ordering.
CAD data can also be easily transferred for further planning. The release of files can be linked to the entry of email addresses by your customers, providing you with qualified leads for your further acquisition process.
How long will it take before I can integrate the 3D configuration software into my website?
Depending on the technical requirements, a simple configurator can often go online within a few weeks. For very complex projects with deep system integrations (e.g., ERP), we work with you to create a detailed project plan so that you can benefit from your first clicks more quickly.

