Custom 3D Product Configurators for Manufacturers of Complex Products

ProDigital combines product knowledge, intelligent configuration logic, and intuitive user guidance into a digital product configurator with precise variant configuration—for shorter sales processes, more qualified inquiries, and automated quote generation.

  • 723,000 visitors used our configurators in 2025
  • Shop, CAD, and ERP integration
  • Made in Germany

Companies in industry and commerce rely on ProDigital

Logo of NaturinForm
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Custom-developed product configurator software for industry, rather than off-the-shelf software

Personal Development

No off-the-shelf modular system—every configurator is tailored precisely to your product and its variants.

High-quality consulting

From analysis through to go-live, a dedicated, technically skilled team will support you every step of the way.

Intelligent Configuration Logic

Validation checks prevent unfeasible options—automatically, in real time.

Technical Integration

Seamless integration with e-commerce, ERP, CRM, and PIM systems instead of isolated, standalone solutions.

How a Product Configurator Changes Things for Manufacturers

The Difference Between Traditional Sales and Digital Product Consulting.

Without a product configurator

  • Many inquiries from the sales team
  • Static PDF catalogs
  • Manual quote creation
  • Lengthy sales processes
  • Unqualified leads

With ProDigital

  • Interactive 3D Visualization
  • Automated Processes
  • Qualified Project Inquiries
  • Round-the-Clock Digital Consulting
  • Faster Closings

Try out the 3D product configurator for yourself

Rotate, configure, and see the price in real time.

Your Digital Sales Assistant
—available around the clock

Benefits for: Manufacturers & Distributors
1

Optimal Product Presentation

Materials, colors, and textures designed live and customized—on any device and in any browser.

2

Higher Conversion Rates & Better Leads

People who configure a product themselves are much more likely to make a purchase—and submit more specific inquiries.

3

Efficient Quote Preparation

Automated quotes, including a bill of materials—your sales cycle will be noticeably shorter and more cost-effective.

A shopping experience that builds trust

Benefits for: Online Stores
1

Immediate Price Transparency

Customers see the final price in real time—this builds trust and prevents unpleasant surprises.

2

24/7 Sales Assistant

The configurator sells around the clock—with no wait times, holidays, or time zones.

3

Fewer Incorrect Orders

The plausibility check allows only realistic options—reducing returns and follow-up inquiries.

Valid data from planning through production

Benefits for: Planners & Designers
1

Time savings

Precise, real-time planning instead of manual coordination—projects run much more efficiently.

2

CAD / ERP / CPQ Interfaces

Seamless integration with your existing IT infrastructure reduces the likelihood of errors.

3

Valid Manufacturing Data

Parts and materials lists, as well as CAD data—verified and ready for immediate use.

Your product configurator integrates seamlessly into your existing system landscape

Whether it's Shopware, WooCommerce, or enterprise ERP—the configurator integrates directly with your systems.

ShopwareWooCommerceShopifySAPMicrosoft DynamicsERP-SystemsCRM-SystemsPIM-Systems

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3D Deck Configurator for WPC Decking

Inital Situation

Customers could only plan their WPC decks using catalogs and PDF drawings—which required a significant amount of consultation from the sales team.

Solution

A custom 3D configurator with an AR view, including an automatic bill of materials.

Result

Customers design their own decks in 3D and immediately receive an automated PDF quote—the sales team receives significantly more specific inquiries.

 

„Our customers are now designing their own patios in 3D—this significantly reduces the workload on our sales team, and the inquiries are much more specific."


Christina Häußer
Director Marketing & Communications at NaturinForm

The Path to Your 3D Configurator Software

In 5 steps, we'll add your custom 3D configurator to your website
1

Analysis & Consulting

During our initial consultation, we'll clarify your requirements: Which products need to be configured? Which systems (ERP, CRM, online store) need to be integrated?

2

Data Processing

If you don't yet have any 3D models, please provide us with your existing data (e.g., CAD files, technical drawings, or images), and our team will use it to create high-quality, web-optimized 3D models.

3

Logic & Design

We'll set up your custom set of rules for plausibility checks and tailor the interface precisely to your corporate design.

4

Test Phase & Final Tweaks

In a controlled environment, we work together to test all functions, the visualization, and the accuracy of the calculations.

5

Go-Live & Support

Once you approve it, it will be seamlessly integrated into your online store. We’ll provide close support during the launch and will continue to assist you with ongoing support afterward.

How much does a custom product configurator cost?
Starting at €9,900

plus hosting starting at 490 €/month. Simple solutions can be implemented quickly—we provide custom quotes for complex projects. You’ll always receive a non-binding, fixed-price quote.

That affects the price

  • Number & Complexity of 3D Models                                                 Existing CAD data reduces the workload.
  • Scope of the Ruleset                                                                             How many variants and plausibility rules?
  • Interfaces                                                                                                  ERP, SHOP, or CAD integration as needed.
  • Languages & Design                                                                             Multilingual support and adaptation to corporate design.

Frequently Asked Questions About the Product Configurator

For manufacturers of products with many variants that require explanation—such as in the industrial, mechanical engineering, construction materials, or wood industries. As a product configurator for industry and manufacturing, the software handles variant configuration and reduces the need for consultation and incorrect inquiries.

An online product configurator visualizes product variant configurations for your customers or sales team—a CPQ (Configure Price Quote) system also automates pricing and quote generation. ProDigital combines both: Your product configurator software can function as a CPQ solution with direct quote generation.

Yes. We integrate the product configurator directly into Shopware stores, including the addition of the configured variant—along with its price—to the shopping cart.

Yes. The configurator integrates seamlessly with WooCommerce—from the product page all the way through checkout, with the correct final price.

We develop each product configurator individually based on your product and your configuration logic—no off-the-shelf software.

In five steps: Analysis & Consulting, Data Preparation, Logic & Design, Testing & Fine-Tuning, and Go-Live & Support. You’ll be assigned a dedicated point of contact for each step.

In addition to Shopware and WooCommerce, we integrate the configurator with ERP, CRM, and PIM systems, as well as enterprise software such as SAP and Microsoft Dynamics.

The costs consist of a one-time development fee and a monthly hosting fee. Simple solutions can be implemented quickly; for complex requirements, you will receive a customized fixed-price quote.

No problem. Our team will create high-quality, web-optimized 3D models based on your existing CAD files, technical drawings, or images.

Find out what potential your product has.

A 30-minute strategy session will show you whether and how a custom 3D product configurator can pay off for your product and your sales team.
 

Roman Haar

Roman Haar

Managing Director of ProDigital

Schedule a Free Strategy Consultation

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