24/7 Sales via Online Configurators

1. From a Handshake to a Click—How Digitalization Is Transforming Sales
2. Step by Step: From Configuration to Order
3. A Competitive Edge Through Future-Ready Digital Sales
4. Help Customers Reach Their Goals Faster and Increase the Chances of Closing a Deal
5. Our Conclusion

The traditional sales process was often time-consuming and involved many manual steps. Customer inquiries were received by phone or email, requirements had to be coordinated multiple times, and quotes had to be prepared individually. Follow-up questions, corrections, and long processing times frequently led to delays. At the same time, these processes tied up valuable sales resources and resulted in high personnel costs.

A modern online configurator has fundamentally transformed the sales process. Customers can configure their desired products or solutions on their own—anytime, anywhere. Prices, variants, and technical options are automatically taken into account, allowing a suitable result or quote to be generated immediately.
 

This benefits both companies and customers alike:

• Significant time savings through automated processes
• Reduction in manual tasks and, consequently, lower personnel costs
• Faster quote generation and shorter response times
• Fewer errors thanks to standardized and rule-based configuration
• Higher customer satisfaction through transparency and immediate results
• More freedom for the sales team to focus on consulting, customer relationships, and closing new projects

The digital ordering process enables simple, fast, and transparent processing—from individual configuration to the completed order. The customer selects the desired product using the online configurator and customizes it step by step to meet their requirements. Technical specifications are automatically verified, and prices are calculated in real time.

Once the configuration is complete, all relevant information is recorded in full and without errors and transmitted digitally to the company. This allows orders to be processed faster, processes to be automated, and coordination efforts to be reduced.

Advantages of the digital ordering process:

• Fast and intuitive product selection
• Automatic verification of technical requirements
• Instant price calculation
• Accurate and complete order data
• Shorter processing and delivery times
• Reduced administrative burden and lower process costs

A digital sales channel featuring a powerful online configurator lays the foundation for scalable growth and new revenue opportunities. Companies can make their products available around the clock and enable their customers to configure customized solutions independently, quickly, and easily.

Automated processes reduce the workload on sales teams, shorten processing times, and allow for the efficient handling of more customer inquiries—without requiring a proportional increase in staffing. At the same time, digital sales opens up new opportunities to reach customers early on, expand into new markets, and generate additional sales opportunities.

The online configurator combines an enhanced customer experience with greater process efficiency, thereby creating a sustainable competitive advantage. Companies are better prepared for future demands, can scale their sales operations flexibly, and tap into new revenue potential over the long term.

A convenient and fast configuration process plays a key role in increasing the likelihood of a sale and improving the shopping experience. An intuitive, clear, and user-friendly design allows customers to find the right solution more quickly and make decisions more easily. A seamless process reduces uncertainty and abandoned purchases while building trust in the process. This increases the likelihood that prospective customers will successfully complete their purchase, which has a positive impact on the conversion rate.